21TEN – The thinking behind the brand…

…whilst considering ideas for a brand, we looked at many different aspects of shape, design and name. The one thing that kept coming back to us was simplicity… we wanted to develop something that was simple, clean, catchy and dare we say, designer!

After many diverse attempts we settled on a significant date (well it was for us!), 21st October (the tenth month). Put them together as 2110 and we had a number – a number – not yet a brand, and how do we get our audience to see it the same way we do?

Before we got too excited, we searched for any similar variation of brand name, and all was good, we had something that was unique. Now to create it into a brand, keeping it simple yet distinct so as to stand out from the crowd. We settled on a mixture of numbers and alphas’, hence the birth of 21TEN©.

Please visit our shop page to see our first set of inspirations…

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